Design Thinking 2016

Applying Design Thinking Principles to Drive Innovation, Transformation and Customer Centricity

“Design is not just what it lookslike and feels like. Design is how it works.”
Steve Jobs

Many of the world’s leading organisations, such as Kellogg’s, Airbnb, Apple, Snapchat among others have been applying design thinking principles to create truly innovative products and services. Human Centred Design principles empower organisations todrive innovation through iterative process and rapid prototyping. But most importantly it enables them to embed customer centricity and drive transformation, which is critical in disruptive times.

Design Thinking 2016 has been developed for HCD practitioners, heads of product and innovation to effectively apply design thinking principles to:

  • Embed user centricity
  • Drive the innovation agenda
  • Develop better products and services for an increasingly digital customer
  • Transform the back end to keep up with digital products and services
  • Build an innovation pipeline for an ecosystem of the future

The event will bring together leaders from across sectors such as financial services, government organisations, media, retail, FMCG among others. It will also feature key international insights.

Who you will meet:

  • Chief Digital Officer, Chief Innovation Officer, Chief Customer Officer
  • Head of Digital, Head of Innovation, Head of Design, Head of Service Delivery, Head of UX
  • Head of Human Centred Design, Head of Design Thinking, Head of UX

Download the Agenda

Speakers Include:

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Key topics being discussed include:


Engaging stake holders and driving culture change.


Developing intuitive products and services.


Creating a framework to embed iterative, participatory channels into existing structures.


Building capability and its role in driving culture change


Scaling design thinking across the business.


Therole of design thinking to drive customer centric, disruptive innovation.


Developing empathy and user centricity.

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Sponsors & Exhibitors
Media Partners